The University of Maine System is trying to get into your head
Television commercials, radio spots and newspaper ads started running this fall as part of a $2 million initiative aimed at reversing a decline in enrollment that stands in stark contrast to national enrollment figures.
In the past decade, enrollment at the system’s seven schools has shrunk by about 3,000 students — a drop of nearly 9 percent. During the same period, enrollment in the nation’s public four-year universities has risen about 20 percent, according to the National Center for Education Statistics.
In response, the system has developed a new four-year strategic plan to attract students by adding online programs, easing the transfer process and marketing more aggressively. The goal is to increase new-student enrollment by 6 percent by the fall of 2015.
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